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ERIC T. GREEN
Art Direction  |  Graphic Design  |  UX/UI  |  Digital Marketing  |  Branding  |  Product Marketing  |  Content Strategy

AllenCenter
Design

For the Allen Center project, I collaborated closely with real estate brokers to design a comprehensive brochure for a stunning 3.2 million square foot mixed-use building in downtown Houston. Understanding the brokers' needs to market available spaces, I created visually appealing materials tailored for clients looking to relocate or build out their businesses.

My design process involved crafting layouts that not only showcased the building's potential but also aligned with the existing brand identity of Allen Center. By incorporating slanted lines and thin accents, I aimed to capture the essence of the building's architecture while ensuring a modern and cohesive look.

Additionally, I partnered with photographers to source striking imagery that highlighted the building’s features and surroundings. The final product effectively communicated the value of the space and positioned it as a prime opportunity for businesses in the area.

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