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ERIC T. GREEN
Art Direction  |  Graphic Design  |  UX/UI  |  Digital Marketing  |  Branding  |  Product Marketing  |  Content Strategy

AllenCenter
Design

For the Allen Center project, I collaborated closely with real estate brokers to design a comprehensive brochure for a stunning 3.2 million square foot mixed-use building in downtown Houston. Understanding the brokers' needs to market available spaces, I created visually appealing materials tailored for clients looking to relocate or build out their businesses.

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My design process involved crafting layouts that not only showcased the building's potential but also aligned with the existing brand identity of Allen Center. By incorporating slanted lines and thin accents, I aimed to capture the essence of the building's architecture while ensuring a modern and cohesive look.

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Additionally, I partnered with photographers to source striking imagery that highlighted the building’s features and surroundings. The final product effectively communicated the value of the space and positioned it as a prime opportunity for businesses in the area.

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