In preparation for SmartBiz’s launch as a bank, I collaborated with the product and executive teams to establish a new color palette, featuring a striking primary blue. This color choice was key to aligning with the brand’s commitment to small businesses.

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To ensure visual consistency, I designed the one sheets to reflect the recent website redesign, incorporating modern gradients and blue tones. This approach enhanced the overall aesthetic and strengthened brand identity.

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I worked closely with copywriters and the legal team to secure clear and compliant messaging. By embracing the executive team's vision, I successfully positioned SmartBiz as both a fintech innovator and a trusted bank, with a strong focus on serving small business clients.