At SmartBiz, my approach to email design is both collaborative and data-driven. I work closely with each campaign owner to ensure their vision is executed through design by reviewing notes and copy documents, while also analyzing data from previous emails to tailor each campaign effectively.

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I implement A/B testing to refine every aspect of the emails, whether it’s design, layout, copy, or subject lines. Once the copy receives legal approval and a solid strategy for audience targeting is established, I move into the design phase.

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All email designs align with the new branding guidelines, ensuring consistency and a cohesive experience for the audience. This thoughtful approach maximizes engagement and drives results for each campaign.